Juanny uses the vehicle of coffee to create communities: to see people connect, communicate, and relate with each other. Her passion is investing in her community through her family, staff, and customers. Her motivation is to navigate this world with an open heart, share her experiences, and live in the present with wildness. She creates what matters, and what matters is people connecting through her brand: a brand which delivers hope and joy every step of the way. Her brand is about living in the now in order to relate to people and have authentic conversation around amazing coffee.