Dear Beautiful Community,
Today I found myself thinking about Juanny.
Not in the formal “CEO of Mothership Coffee” way you might see on a website or award plaque. Just Juanny. The woman behind the ideas, the questions, the long days, and the quiet moments of deciding what kind of company we want to be.
Women’s History Month always invites reflection, and this year’s theme kept echoing in my mind: Leading the Change: Women Shaping a Sustainable Future.
I thought about what that actually looks like in real life.
Sometimes leadership sounds big and polished when we talk about it publicly. But behind the scenes, it often looks much simpler. It looks like someone asking, “How can we do this better?” It looks like pausing before making a decision and asking, “Who else does this affect?”
That’s the kind of leadership Juanny brings into the room.
She has always believed that a coffee company should care about more than coffee. That the choices we make about sourcing, partnerships, and community involvement should reflect the kind of future we want to live in.
I remember early conversations where she talked about sustainability not just as recycling or packaging, but as responsibility. Responsibility to the farmers who grow our coffee. Responsibility to the teams who build our cafés. Responsibility to the neighborhoods that welcome us in.
She has this way of looking at the long road instead of the short win.
Sometimes that means choosing partnerships that uplift nonprofits doing hard work in our city. Sometimes it means creating programs that give back to the community. Sometimes it simply means asking how a small decision today might shape something bigger tomorrow.
And I think that’s what this year’s Women’s History Month theme really points to. Not just bold leadership, but thoughtful leadership. The kind that builds something steady and meaningful over time.
Juanny leads that way.
She leads with intention. She leads with heart. And she reminds all of us that building a sustainable future is not one big moment. It is thousands of small decisions made with care.
Watching her do this work has been a quiet lesson in what it means to lead with purpose.
And today, as we celebrate women shaping the future, I felt it was only right to pause and acknowledge one of the women shaping ours.
With appreciation,
Mother Roast